“It’s so good to have a fresh pair of eyes look over your work. Something that may be blindingly obvious to someone else can look completely fine with you. Kat has given me some great pointers. Little things really can make a big difference. I think I was eager to showcase that I can do everything as a photographer, when in reality, people are looking for a specialist in the relevant field they are looking for. I suppose this can be seen as “Jack of all trades, master of none!” Which is NOT the impression I want to give off. So the first thing I am going to change is to strip back my services by half and make more of an impact with the one I am best at, prefer and want to do. I am so pleased with the advice Kat has given me and will be going through each point one by one and making the suggested tweaks. The good thing is, that Kat was not trying to change what I had to offer, but to showcase them in a different light. A light that is more likely to appeal to the customers I want.
There was a bit of advice about everything, from wording and layout to call to action and most importantly how to be more appealing.Thanks Kat. I will be staying in touch for more brilliant advice in the future. Xx”